Eli Z. Cardon is a skilled professional with over a decade of experience in sales and business development for start-ups. With a Bachelor's degree in American Studies and Communications from the University of California, Davis, Eli's career started at Parrot Cellular as a Retail Sales Associate before advancing to roles such as Account Executive, Senior Account Executive, Elite Account Executive, National Account Executive at Yelp.com. He then became the Business Development Director at RolePoint and General Manager/Co-Owner of Gran Cosecha Tequila. Currently, Eli serves as the Partnerships Director at BillfoldPOS, where he brings in and expands existing revenue streams for festivals and live event producers, event solutions partners, and value-added resellers. As a Brand Co-Owner of Gran Cosecha Tequila since 2015, he is responsible for "owning" US growth through direct and indirect distributor channels.

Eli values a healthy, open, and disciplined mind and believes in dancing, meditating, and stretching the stress away. He is passionate about the innovation industry and interested in connecting with people offline. Eli encourages individuals to initiate a conversation to discuss events, festivals, tequila, and puppies.