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Eli Sugerman
Doctoral Student at Columbia University
Professional Background
Eli Sugerman is a distinguished doctoral student currently pursuing a PhD in Consumer Behavior at Columbia Business School, part of Columbia University in the City of New York. His academic journey has been driven by a deep interest in understanding consumer psychology within various marketing frameworks. Eli's diverse professional experiences highlight his commitment to merging academic insights with practical applications in real-world settings.
Before embarking on his doctoral studies, Eli made significant contributions to the field of research at Qualtrics, a leader in experience management software. Here, he progressed through various roles, ultimately serving as Senior Account Executive in the Research division. His journey at Qualtrics began as a Sales Development Representative, and he quickly advanced through the ranks, showcasing his exceptional skills in research and client relationship management. As the Federal Lead, Eli focused on delivering tailored research solutions to government entities, leveraging his innovative approach to enhance organizational effectiveness.
Eli's exposure to research does not stop with his time at Qualtrics. His role as Program Lead and Director of Research at Chicago Voyagers allowed him to lead impactful research initiatives that informed the organization’s programming and outreach efforts. His ability to analyze consumer behavior and apply insights to develop effective strategies played a crucial role in enhancing the organization's mission to empower youth through adventure and mentorship.
Education and Achievements
Eli's educational background is equally impressive and forms the foundation for his extensive knowledge in consumer behavior and marketing. He earned his Bachelor of Arts in Psychology and Entrepreneurial Studies from the University of Michigan College of Literature, Science, and the Arts. This dual focus provided him with a unique perspective that fuses psychological principles with entrepreneurial practices, equipping him with the tools to analyze consumer needs effectively.
His commitment to academic excellence is further demonstrated through his current pursuit of a PhD at one of the most prestigious business schools in the world. At Columbia Business School, Eli is immersed in a rigorous academic environment that challenges him to think critically about consumer behavior and its implications in marketing. His research, which focuses on the intricacies of decision-making processes among consumers, positions him well to contribute innovative insights to the field.
Eli's professional and educational paths have also allowed him to contribute to various organizations through internships and leadership roles. Noteworthy experiences include his time as a Legal Intern at the Washtenaw County Office of Public Defender, where he honed his analytical skills, and his internships with SECRET ROAD MUSIC SERVICES, INC. and Good Time Inc, which provided him with valuable experience in marketing and artist management.
Achievements
Among Eli's notable achievements include his transformational contributions to the teams he has been part of. At Qualtrics, his leadership and innovative ideas were instrumental in developing marketing strategies that effectively engaged clients, thereby driving business growth and enhancing the user experience of research tools.
As a Program Lead at Chicago Voyagers, Eli not only led research but also mentored youth, demonstrating his commitment to giving back to the community while applying his research skills to real-world challenges. His time leading outdoor adventures during his undergraduate studies attests to his leadership and interpersonal skills, further enhancing his profile as a well-rounded individual focused on personal development and community impact.
Eli's journey reflects a blend of academic rigor, professional growth, and a passionate commitment to understanding and improving consumer experiences. As he continues to advance in his doctoral studies and beyond, the insights he garners will surely have a lasting impact on the fields of marketing and consumer behavior.