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Eli Gurock
Marketing, Sales, and Social Media Consultant Baby Gear Influencer on YouTube, Instagram and TikTok Sora Baby | Distributor, Bumprider USA
Eli Gurock is a prominent figure in the baby gear industry, recognized for his extensive experience and expertise. He is the founder of Magic Beans, a company dedicated to guiding parents through the complexities of selecting baby products, including strollers, car seats, and toys. With over 20 years in this field, he has curated a selection of products that he believes are best suited for families.1
In March 2024, Gurock announced his new role as Ambassador (USA) at ARkid, where he aims to leverage his background to support and promote the brand.23 His involvement with ARkid adds to his portfolio, which also includes previous roles at Sora Baby, LLC, and Gann.4
Gurock's commitment to helping families navigate baby gear choices underscores his influence and dedication within the industry.