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Eli de Souza
Marketing Coordinator at STN
Professional Background
Eli de Souza is a seasoned marketing professional with diverse experiences across multiple sectors, primarily focusing on the realms of sports marketing, business intelligence, and organizational development. His career began at the Brazilian Sailing Confederation, where he honed his skills in handling sponsorship contracts, branding strategies, public relations, and event management. His work here laid a strong foundation in the marketing structure and strategic communication necessary for effective brand representation.
Following this initial adventure, Eli took on the role of a marketing leader at WeWork, a global coworking company. During his tenure, he was instrumental in analyzing sales funnel metrics, crafting unique customer experiences, and developing impactful projects in collaboration with multidisciplinary teams. Eli's role at WeWork not only refined his marketing acumen but also expanded his understanding of business dynamics in innovative commercial environments.
Currently, Eli holds a pivotal position at STN Empreendimentos, overseeing several key administrative areas including Business Intelligence, Information Technology, and the Commercial Department. His leadership is directed towards enhancing the strategic layers of the organization while also managing the brand reputation to ensure a consistent and positive public perception. Eli's expertise allows him to contribute significantly to STN's overall strategic goals and operational excellence.
In addition to his role at STN, Eli is also a partner at Newstec. This position allows him to further leverage his skills in administrative development, financial management, and commercial expansion, positioning Newstec for growth and sustainability in a competitive marketplace.
Education and Achievements
Eli's educational background is robust, with a bachelor’s degree in Electrical Engineering from Estácio. This technical foundation provides him with a unique perspective on problem-solving and analytical thinking, skills that are invaluable in the marketing domain.
In addition to his engineering degree, Eli pursued a Bachelor’s degree in Business at Ibmec Business School. This program enhanced his understanding of business principles, marketing strategies, and financial acumen, effectively merging technical and business knowledge.
To further sharpen his skills, Eli completed a specialized course in High Performance, Productivity, and Financial Planning at Escola Conquer. This training equipped him with advanced techniques for optimizing productivity and efficient financial management, reinforcing his capabilities as a business leader.
Notable Achievements
Eli de Souza's career has been marked by numerous accomplishments, particularly in the arena of marketing within both the sports and commercial sectors. His early work at the Brazilian Sailing Federation set a precedent for successful sponsorship deals and branding initiatives that elevated the organization’s visibility significantly.
While at WeWork, Eli not only engaged in innovative marketing projects but also contributed to the company’s overarching strategy of creating community-centric spaces designed for collaboration and productivity. His efforts played a critical role in fostering customer loyalty and increasing brand presence in the competitive coworking landscape.
At STN Empreendimentos, Eli’s multidimensional role has been essential in positioning the company towards sustainable growth. By focusing on Business Intelligence and IT strategies, Eli has been pivotal in driving data-driven decision-making processes, enhancing operational efficiency, and improving overall company performance.
His partnership at Newstec showcases his entrepreneurial spirit and commitment to furthering business opportunities. Eli works diligently to refine the administrative structures and explore new commercial avenues, contributing to the firm’s success in a rapidly changing marketplace.
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Eli de Souza - Marketing Professional and Business Leader
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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