Elery Pfeffer

Elery Pfeffer is the founder and CEO of Nift (also known as Nift Networks), a position he has held since July 2015.12 Nift is a gifting platform that aims to revolutionize how consumers discover new brands and products.3

Professional Background

Pfeffer has an extensive career in the tech industry, with experience in various roles:

• Board Member at Pursway (June 2008 - July 2015)
• President and General Manager at Plataine (January 2004 - June 2008)
• VP at Nester (January 2001 - January 2004)
• Engineer at ClickSoftware (January 1994 - January 2001)1

Military Service

Pfeffer served as a Section Commander in the Israel Defense Forces from April 1995 to April 1998.1

Education

• M.Sc. in Computer Science from Tel Aviv University
• BSc in Math & Computer Science from Tel Aviv University1

Nift's Concept

Under Pfeffer's leadership, Nift has developed a unique approach to customer acquisition:

• The platform allows customers to receive gifts from brands they know to try brands they don't
• Nift's AI technology matches consumers with appropriate gifts, focusing on high-lifetime value customers
• The system aims to benefit both consumers and advertisers by creating a non-adversarial, incentive-aligned relationship3

Vision for Nift

Pfeffer envisions Nift becoming a global platform where consumers can discover 5-7 new delightful products annually.3

Elery Pfeffer is based in Boston, Massachusetts, and his LinkedIn profile can be found under the username elery-pfeffer-133220.4