Elena Herweyer

Elena Herweyer is a multifaceted entrepreneur and creative professional who founded Art Fresh Inc., a leading full-service marketing agency in Canada. Here are key details about her background and accomplishments:

Professional Background

Elena Herweyer has an extensive background in fine arts, graphic design, and marketing. She holds a Master's degree in Fine Arts and Graphic Design and has been a member of the National Artists' Union of Ukraine since 1999.2 Before founding Art Fresh, Elena worked for 12 years as an Art Director at top advertising agencies in Kyiv, Ukraine, collaborating with international companies like L'Oreal, Samsung, Microsoft, and Procter & Gamble.2

Founding of Art Fresh

Elena founded Art Fresh Creative Studio in 2011, shortly after immigrating to Canada from Ukraine in 2009.12 She started the company based on her passion, professional knowledge, and skills, without business partners or investors. Over the years, Art Fresh has evolved into a full-service marketing agency that focuses on:

• Brand building and management
• Marketing strategy
• Brand identity design
• Marketing communication
• Web design

Achievements and Recognition

Under Elena's leadership, Art Fresh has garnered significant recognition:

• Received 22 international awards
• Recognized as a top marketing and creative advertising agency in Canada for four consecutive years by Clutch, Washington, DC2
• Won Gold at the 2023 Summit Creative Awards for "PET WANTS" in Boston, USA2
• Named one of the "20 Best Leaders of The Year 2024" by SME Business Review3

Professional Certifications and Roles

Elena Herweyer is a Chartered Marketer certified by the Canadian Marketing Association (CMA) and serves as a member of the CMA Brand Council.2 She also acts as a judge for prominent creative design and marketing awards competitions, including the A'Design Awards and the Canadian Marketing Association Awards.2

Leadership Philosophy

As the CEO and Creative Director of Art Fresh, Elena emphasizes the importance of continuous learning and sees challenges as opportunities for growth.1 She leads a team of talented professionals and focuses on delivering high-quality results to clients while fostering innovation and creativity in marketing solutions.1

Elena Herweyer's journey from a fine artist to a successful entrepreneur in a new country showcases her resilience, creativity, and business acumen in the competitive field of marketing and advertising.