Elena Soina is a professional with a diverse background in Law, Marketing, and Communication Management. She holds a Master's degree in Civil & Intellectual Property Law from the Russian State Social University and has studied Marketing & PR Communication Management at the State University - Higher School of Economics. Elena has held key positions in various organizations, including Chief Consulting Director at Xored and Receptor.me. Her previous roles include Vice President and Director of Marketing Department at the SHOKOLADNITSA coffee chain & VABI SABI concept, Product Marketing & MarCom Division Head at Promsvyazbank, MarCom & Brand development Division Head at KIT Finance Investment Bank, and Head of Strategic Marketing & Innovation Projects at Alfa-Bank.