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Elena Seitz
Senior Sales Manager - Mid-Market AEs at ActiveCampaign
Professional Background
Elena Seitz is a highly accomplished professional in the fields of sales management and public relations, leveraging her Bachelor of Arts in Technical Journalism and Public Relations from Colorado State University to build a successful career in the technology and marketing sectors. Beginning her journey in journalism as a reporter for the Rocky Mountain Collegian, Elena honed valuable skills in communication and storytelling that later translated into roles focused on public relations and marketing.
Throughout her career, Elena has held numerous positions that highlight her expertise in sales, account management, and marketing strategies. Currently serving as a Senior Sales Manager for Mid-Market Account Executives at ActiveCampaign, she has played a crucial role in driving sales growth and improving client relationships. Her trajectory at ActiveCampaign reflects her impressive adaptability and commitment, moving from an Account Executive to a Commercial Account Executive and then progressing to the role of Sales Manager before ultimately achieving her current senior position.
Before her tenure at ActiveCampaign, Elena developed her skills in retail and business development through varied positions. At Vida Shoes International, she excelled as a Retail Channel Manager and Key Accounts Manager, where she successfully managed key partnerships and retail strategy to increase brand visibility. Additionally, during her time at channelIQ, she focused on business development for retail solutions, showcasing her ability to merge technical knowledge with practical business applications.
Elena also spent significant time at Groupon, where she held several roles, including National Account Executive and Senior Account Executive. Here, she contributed to significant sales achievements and built a strong network of retail partners, cementing her reputation as a results-driven sales professional.
Education and Achievements
Elena’s educational background has been influential in shaping her career path. Graduating with a Bachelor of Arts in Technical Journalism and Public Relations from Colorado State University, she developed a strong foundation in communication, which has been essential for her success in sales management and public relations roles. This academic training has been pivotal in equipping her with the knowledge to create impactful marketing strategies and effectively communicate value propositions to clients.
At the onset of her career, Elena gained practical experience while working as a Public Relations Coordinator at One Tribe Creative and a Marketing Consultant at the Colorado State University Career Center. These early positions allowed her to refine her skills in strategic communication, public engagement, and effective messaging, which have proven vital in her subsequent roles.
Notable Roles and Responsibilities
Elena’s diverse professional journey includes significant contributions to numerous organizations. Her role as Senior Sales Manager at ActiveCampaign involves overseeing a dedicated team of Mid-Market Account Executives, where she leads sales initiatives and drives performance through coaching, mentorship, and strategic planning. Her leadership has been instrumental in achieving substantial revenue growth and enhancing overall team efficiency.
Prior to her senior role, Elena's experience as a Sales Manager and Commercial Account Executive at ActiveCampaign allowed her to build personalized customer solutions that align with business needs. This hands-on experience has facilitated her deep understanding of the tech sales landscape and the specific challenges faced by mid-market businesses.
Contributions and Impact
Elena's extensive experience in account management and sales is further complemented by her contributions to public relations and marketing in her earlier career. Working as a Public Relations/Marketing Coordinator at Benton Management Resources and as an Associate at SHERMAN Communications and Marketing, Inc., she built a solid foundation in managing public perception and crafting compelling narratives for various clients.
Her commitment to community and professional development is evidenced by her involvement in roles that prioritized strategic partnerships and business growth, including her time at Vida Shoes International and channelIQ. In these roles, she effectively bridged relationships between brands and retailers, contributing to enhanced business trajectories for the companies involved.
Conclusion
Elena Seitz stands out as a versatile professional, seamlessly merging her background in technical journalism with her extensive experience in sales and marketing. Her remarkable journey reflects a commitment to excellence and continuous growth, making her a significant asset in any organizational environment. With a knack for building relationships and developing strategic sales strategies, Elena is poised to contribute even more to the fields of sales management and public relations.