Elena Scott

Walt Disney World College Program

Texas McCombs School of Business

Universidad Austral, Buenos Aires

University of Illinois at Urbana

Global Marketing Leader  -  Digital Marketing & Customer Engagement  -  Inspire To Action

San Francisco Bay Area

Led large-scale digital marketing programs and strategic initiatives with global responsibility for mobile marketing, social media, innovation pilots, employee ambassadors, and agency management.
- Directed corporate mobile marketing program. Activated cross-channel strategies to provide seamless mobile customer experiences. Identified competitive opportunities and optimized corporate apps.
- Led Accenture Events mobile app program with consistent repeat clients. Mentored global team that increased client engagement and provided an innovative, enhanced customer experience at corporate sponsored events. Partnered with vendors to conceptualize future solutions within allotted budget.
- Led social media management program for corporate social presence, considered as the benchmark for 450+ social pages. Set social strategy and defined corporate standards. Inspired and guided global social team, providing campaign management and content curation for 20+ business areas and geographic teams across 6 continents. Established marketing framework and ongoing communication that aligned and strengthened local and global campaigns. Achieved increase in social engagement of 300% YOY.
- Spearheaded innovation efforts to test emerging platforms that increased brand awareness, customer engagement, and digital fluency across Marketing and Communications team.
- Formulated and launched 100-person social ambassador pilot. Validated successful proof of concept, which led to its implementation company-wide.
- Streamlined processes and established standards with 30+ global agency relationships to create customer self-sufficiency and ensure efficient digital marketing solution delivery.

Accenture

Senior Global Digital Marketing Lead

Launched first Latin American telecom clients on proprietary mobile marketing system.
- Defined mobile marketing campaigns that optimized targeted offers for the whole lifecycle of prepaid, non-subscription customers. Interfaced Israeli-based-corporate and Latin-American-client communications. Contributed to closing 3 key client accounts.

Pontis

Consumer Marketing Consultant, Latin America

Developed strategic plan for global online viral marketing program to raise brand awareness.

Dell

Viral Marketing Program Manager (Contract project)

40th employee with rapidly growing startup pioneering early stage affiliate and search engine marketing.
- Led 14-person technical client services team managing the execution of more than 300 search and affiliate marketing client programs.
- Assisted with business development efforts, netting 50 new accounts and contributing to 10% annual sales growth. Managed launch and implementation initiatives for search marketing advertising platform, generating $3 million in additional revenue.

DoubleClick Performics

Director, Business Applications

Launched department charged with providing technical client services for search and affiliate marketing programs.
- Partnered with internal teams to improve client delivery capabilities and product marketing features.
- Facilitated opening of UK Performics office.

Manager, Business Applications

Managed proprietary software integration projects with 100 affiliate marketing programs as the key client liaison.

Technical Business Analyst

Led the analysis, design, development, and implementation of SAP-integration projects. Collaborated with business units to identify cross-functional requirements.

Waterstone Consulting

Senior Consultant

Designed and developed web-based applications and integration with SAP modules. Created and provided company's first new consultant training program.