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Elena Rubtsova
UX Leader - Product Strategy - Design Systems - UCD - AI - CX (open to new opportunities)
Elena Rubtsova is a Lead Product Designer specializing in User Experience (UX) at Macy's. With over a decade of experience in product design, she has developed a strong background in creating user-oriented solutions and leading design teams. Prior to her role at Macy's, she worked at Samsung Electronics America, where she honed her skills in product design and UX strategy.
Professional Background
- Current Position: Lead Product Designer, UX at Macy's
- Previous Experience: Product Design Leader at Samsung Electronics America
- Expertise: User experience design, product development, team leadership
Education
Elena holds an MBA and has been involved in various design projects that focus on enhancing user interaction and satisfaction.
Online Presence
- LinkedIn: Elena maintains an active LinkedIn profile where she shares insights into her professional journey and design philosophy .1
- Behance: She showcases her design portfolio on Behance, highlighting her creative projects and contributions to the field of UX .2
Her work at Macy's involves collaborating with cross-functional teams to improve the online shopping experience, reflecting her commitment to user-centered design principles.
Highlights
Oct 26 · competition.adesignaward.com
Macy's Website Redesign by Willy Lai and Dave Torres - A' Design Award
Aug 28 · journals.sagepub.com
42nd European Conference on Visual Perception (ECVP) 2019 Leuven