Elena Otero

Elena Otero is a global senior executive with over 30 years of experience in general management, strategic marketing, and branding across consumer packaged goods (CPG) industry.

She has a successful track record of delivering billion-dollar outcomes for Fortune 500 companies like The Clorox Company and Procter & Gamble.

Elena's expertise lies in maintaining #1 market positions globally in multiple categories of both business-to-consumer (B2C) and direct-to-consumer (D2C) brands in highly competitive and regulated markets.

With extensive experience in launching products and expanding into global markets such as EMEA, LatAm, North America, APAC, Australia, and New Zealand, Elena brings valuable insights on accelerating organic and inorganic growth strategies.

She excels in developing centralized strategies for scalability, understanding consumer behavior, and determining product mix for efficiency and speed-to-market.

Elena is known for her contributions to iconic brands like Clorox, Glad, Brita, Pine-Sol, Burt's Bees, and Greenworks.

She has led strategy teams for mergers and acquisitions totaling over $600M and facilitated global expansion initiatives for brands like Burt's Bees and Clorox in Asia.

Elena's achievements include growing the global eCommerce business by 35% year over year and receiving prestigious awards such as the Gold Lyon Cannes Award and multiple Brand of the Year recognitions.

Her educational background includes an Executive Leadership Program at The Wharton School, an MBA from IESA, and degrees in Engineering from Boston University.

Elena has held key leadership positions at prominent organizations including The Clorox Company, Procter & Gamble, Helen of Troy, and Thrive skincare.

Her areas of specialty encompass strategic marketing, brand management, international expansion, digital strategy, and executive leadership.