Elena Miorin

Elena Miorin is the Country Manager for Manutan Italia and Switzerland. In her role, she focuses on several key areas, including business development and the evolution of sales strategies. Miorin emphasizes the importance of soft skills in her position, recognizing them as crucial for effective team management and selection processes.

In a recent interview, she discussed the distinctive traits required for business development roles, the complexities involved in talent selection, and the key performance indicators (KPIs) that are most relevant in her field.1 Miorin's leadership is characterized by a commitment to adapting to new sales models and fostering a culture that values both technical and interpersonal skills within her teams.