Elena Millan

Elena Millan is a seasoned professional in the digital sector with over twelve years of experience, specializing in web analytics and data-driven decision-making.

Her expertise includes working on various projects from startups to large international companies, focusing on data analytics and integrating a culture of informed decision-making within organizations.

Elena is proficient in utilizing an array of tools such as Adobe Analytics, Google Marketing Suite, Google Tag Manager, and Google BigQuery.

She has a strong background in setting up and tracking campaigns across multiple platforms like Facebook Business Manager, LinkedIn ads, and Apple Search Apps to optimize marketing budgets and maximize conversion rates.

Elena is dedicated to continuous learning and has shared her knowledge by teaching in various educational programs and certifications.

Her educational qualifications include certifications in Google Analytics, Google AdWords, and Web Analytics, along with a Postgraduate Degree in Digital Customer Experience Management.

Throughout her career, Elena has held key roles in notable organizations such as Altran, Boehringer Ingelheim, and VASS, contributing her expertise in data analytics, digital channels, and transformation projects.

She has also been involved in various capacities as a consultant, trainer, co-founder, and organizer in the digital marketing and analytics field, showcasing her versatile skill set.

Elena Millan's basic skills encompass data analytics, web analytics, digital analytics, search engine optimization, business intelligence, and acquisition strategy, among others.