Elena DiGiovanni

Elena DiGiovanni is a prominent figure in the beauty industry, currently serving as the Head of Strategy and Corporate Development at Indie Beauty Media Group. In her role, she focuses on guiding beauty brands through the complexities of market entry and growth strategies. DiGiovanni emphasizes the importance of financial planning and marketing in launching successful beauty products, often discussing the significant costs associated with brand development and market positioning.1

DiGiovanni has been noted for her insights during industry webinars, where she shares critical steps for entrepreneurs looking to establish their brands. She advocates for a solid foundational strategy that includes budgeting for marketing and sales, as well as understanding the competitive landscape of beauty retail.1 Her expertise extends to advising on how to effectively measure performance and adapt strategies based on market feedback.

Before her current position, DiGiovanni has accumulated extensive experience in corporate strategy and development, which has equipped her with a deep understanding of both the operational and financial aspects of running a business in the beauty sector.23 Her work is characterized by a commitment to helping brands navigate the fast-evolving beauty market, ensuring they are well-prepared for both challenges and opportunities.