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Elena Balakhnova
Brand Director
Elena Balakhnova is a seasoned Brand Creative Director with two decades of expertise in advertising, branding, and marketing across digital, strategy, and positioning domains.
With a deep passion for branding, customer-centric strategy, and design thinking approach, Elena excels in gathering information from global sources to stay abreast of current trends and infuse fresh creative ideas into commercial design and branding projects through various media channels and innovative merchandising techniques.
She is adept at communicating the commercial value her expertise brings to client projects, winning market recognition, and developing 360° campaigns to bolster brand strategy and product positioning across multiple omnichannel platforms.
Having a successful track record in delivering market-focused campaigns, Elena has secured large projects for esteemed client companies like DJI, Anker, and others, overseeing the creation of national advertising campaigns for global enterprises.
Furthermore, Elena possesses extensive experience in building and managing multi-cultural teams, along with the ability to lead, train, and direct teams to drive collaboration and consensus, aligning marketing team vision and goals with business objectives.
Her education includes studies in Chinese language at Shenzhen University, graphic design at Moscow Architectural Institute (MARCHI), MA in Arts from The Russian State University for the Humanities, Disruptive Strategy Certification from HBX/Harvard Business School, Branding Certification from the University of East Anglia, and coursework at Collège Universitaire Français Université d’État de Moscou Lomonossov.
Elena's professional journey encompasses roles such as Branding & Creative Consultant at Freelance, Creative Brand Director at RegoTech Inc., Global Brand Creative Director (eCommerce & Digital) at Anker Innovations LTD, Global Creative Director at DJI, Founder & Publisher at Russian Asia Magazine, Creative Director at Shanghai Kappa Sporting Goods Co., Ltd., Head of Graphic Design Department at DETEKT Design, Art Director at RAPP, Art Director at Proximity Worldwide, and Graphic Designer at UNITED EUROPE-HOLDING.
