Elena Babak is a highly accomplished researcher with extensive experience in marketing research, specializing in quantitative research methodologies. She holds an MD in Sociology and Psychology from Kiev National T.Shevchenko University and a PHD in Sociology from the Institute of Sociology of National Academy of Sciences. Babak has held various leadership positions in the marketing research industry, including Director of the Quantitative Research Department at Ipsos and CEO of the Agency of Marketing Research. Additionally, she has served as a Senior Project Manager at the Ukrainian Institute of Social Research and as a Senior Research Manager at Ipsos Ukraine. Babak's expertise lies in conducting comprehensive research projects, managing large teams, and delivering valuable insights for clients.