Northeastern University

American College of Thessaloniki

Westwood High School

Product Marketing Specialist at Access  -  Information Management

Access  -  Information Management

Product Marketing Specialist

- Support Dr. Jamie Ladge in her current research-Schedule and conduct 20 phone interviews with working parents to evaluate their experience in balancing work and caregiving during the COVID-19 pandemic-Code 20 interviews using NVivo software-Conduct secondary literature searches

D'Amore-McKim School of Business at Northeastern University

Research Assistant

- Assisted President in team management, external engagements, and determining the future of the organization• Managed and supported the executive team of 10 to provide resources and promote cross-communication• Worked closely with advisors to engage with Northeastern Administration and alumni network

Disrupt - The FinTech Initiative at Northeastern University

Executive Vice President

- Established Disrupt's brand (name, logo, identity, and voice) as a new organization to Northeastern• Directed and executed marketing efforts to spread awareness to students via social media and email campaigns• Designed logo, marketing flyers, and social media graphics to promote upcoming events

Director of Content and Marketing

- Co-managed the operations and marketing for a 100-person executive and user conference including logo creation, event logistics, vendor evaluation and management, email marketing and attendee engagement• Drove brand awareness through overhauling social media presence, re-aligning the niche audience to content, targeting strategy and profiles• Generated highly targeted top of funnel leads utilizing paid Google Ads and sponsored LinkedIn Ad campaigns• Improved usability and brand cohesion by curating a new consistent icon library to reflect niche messaging• Assisted with scriptwriting, prototyping and storyboarding to create an animated company video utilizing UX principles• Enhanced website experience by building out custom chatbot flows and messaging based on a performance audit• Managed regular content creation for blogs, emails, and collateral

Smartleaf

Marketing and Business Development Co-op

- Advised 40 first-time co-op students by reviewing their resumes and conducting mock interviews•	Facilitated and planned class discussions, activities and presentations to help prepare students for the workplace

Peer Mentor

- Supported team that leads the development of the global integrated marketing plan and acted as primary interface to two siloed business units to encourage alignment and coordination•	Streamlined field marketing efforts and identified content gaps through the creation of a content map segmented by persona and stage•	Performed an engagement analysis to validate effectiveness of marketing activities for a set account list•	Enabled field marketing to execute a live workshop for ~1500 accounts with creation of an event-in-a-box•	Promoted consistent messaging and program scaling by organizing existing campaigns, webcasts and assets•	Built an Excel macro to identify conflicts in four account-based marketing lists for prioritization and execution in campaigns•	Developed an educational on-demand webcast and promoted engagement through digital personalization•	Aligned company personas to in-person and online event asset selection•	Reflected changing initiatives of the business unit in a refreshed, product-specific email nurture

VMware

Portfolio Marketing Co-op, Cloud Management and Cloud Computing Business Units

- Created and planned a 45 minute class to encourage safe exercise and engage participants•Taught an upbeat and challenging exercise class for up to 22 participants•Monitored participants to ensure good form and safety throughout the class

Cycle Instructor

- Updated, organized, and troubleshot the marketing literature fulfillment system•	Acted as a junior marketing manager, working with creative and production teams to create campaign content•	Coordinated vendors to fulfill sales’ literature orders, create promotional items and update business cards•	Updated 200+ materials to reflect the company’s new address on print and digital mediums•	Reorganized filing and naming conventions on Pardot and reported email engagement data monthly and quarterly

Natixis Investment Managers

Marketing Communications Co-op

- Oversaw office operations: answered phones, managed camp attendance, provided general customer service• Managed Hale Day Camp email communications with families and staff in a professional manner• Reported to Camp Director and Office Manager to communicate goals and promote efficiency• Reviewed and assembled 72 staff and 250+ camper files to maintain accurate and present records

Hale Reservation

Office Assistant

- Supervised 10-30 campers and organized track related activities

Westwood Track Club

Elementary School Track and Field Coach

- Provided 24/7 care for ten girls aged 8-9 for two weeks• Fostered a heightened awareness of Lithuanian cultural heritage and language• Planned and led individual group programs and camp-wide activities for 120 campers

Camp Neringa

Camp Counselor

- Supported teachers during reading and writing lessons in a NAEYC accredited program• Promoted a holistic approach to learning in a warm and educational environment through exploratory games and projects• Maintained a clean and organized work environment in order to promote good hygiene techniques

Tobin School Westwood

Assistant Teacher

- Planned entertaining, educational and age-appropriate activities for 20-40 campers• Trained four counselors-in-training using CIT Director’s curriculum; two were hired the following year

Elena Austras