Eleanor Hayden

Eleanor Hayden is a seasoned professional with 10 years of experience in the food and beverage industry, specializing in shopper marketing, merchandising, account management, and more.

She offers a wide range of services including Instacart set up and management, sponsored search set up and management on various platforms like Go puff and Google Ads, retailer social media management, and budget planning and strategy.

Eleanor's educational background includes a Gourmet Program in French Pastry and Wine from Gastronomicom Institute and a Bachelor of Science in Business Marketing from the University of Colorado at Boulder.

She has held key positions such as Director of Shopper Marketing & Merchandising at Siete Family Foods, Senior Shopper Marketing Manager at Kodiak Cakes, Sales District Leader at PepsiCo, and various other roles in marketing and strategy with renowned organizations.

Eleanor is currently serving as a Shopper Marketing Consultant at Hayden Consultancy and is well-versed in areas such as retailer relationship management, contract negotiation, merchandising recommendations, digital couponing management, and quantitative program analysis.

Her expertise also extends to campaign management, trade planning, Amazon Audit & Ads, Google Ads, and managing key event planning calendars and clearinghouse operations.

Throughout her career, Eleanor has demonstrated a strong commitment to excellence and has honed her skills in various marketing and merchandising functions, making her a valuable asset for brands seeking to enhance their shopper marketing and merchandising strategies.