Elaine Patafio

Client Service Director at Merkle

Elaine Patafio is a seasoned CRM direct marketing professional who has held the position of Director of Client Services at Merkle. With extensive experience in executing successful marketing strategies across various industries, including CPG, Insurance, Banking, Telecommunications, Pharma, Healthcare, and Non-Profit, Elaine has demonstrated her expertise in the field.

Professional Background

Elaine's career has included several notable positions:

Account Director at Real Chemistry (2021 - present)1
Director, Client Services at Merkle (2018 - 2021)1
Account Director at Geometry Global
Vice President at Worth Linen Associates
Senior Account Manager at Williams Lea
Vice President, Account Director at UMarketing, LLC
Associate Director CRM at Brand Buzz

Skills and Expertise

Elaine's specialties include:

CRM Direct Marketing
Direct Mail
Integrated Marketing
Loyalty Programs
Online Marketing
Email Marketing
SEO
Display Advertising
Facebook Marketing
Strategic Communications Planning
Tactic Execution
Alternative Media
Training and Team Building

Leadership and Collaboration

As a leader in client services, Elaine regularly guides teams through the entire client campaign process, from strategic planning to creative execution. She is known for her ability to collaborate effectively with creative and production teams, track metrics with analytics experts, and maintain tight deadlines while keeping a sense of humor.

Education

Elaine Patafio is a graduate of Massapequa High School and the State University of New York College at Buffalo.

Elaine is highly regarded in her field, with colleagues describing her as an extremely talented direct marketing professional who consistently goes above and beyond her role to achieve the best results for both her company and team.2