The University of Chicago Booth School of Business

Northwestern University

Vice President, Customer Marketing, Cards, Marcus by Goldman Sachs

Vontier

Chief Marketing Officer, Gilbarco Veeder-Root & Invenco by GVR

Goldman Sachs

Head of Apple Card & Savings Marketing, Head of Marketing Centers of Excellence

Vice President, Head of Customer Marketing, Cards, Goldman Sachs

Vice President, Customer Marketing & Engagement, Personal Loans, Marcus by Goldman Sachs

Led high-performing team to create compelling upgrade, credit limit increase, promotional APR, and balance transfer offers delivered seamlessly to our customers.  Developed and executed cross-channel communication strategies and built customer enrollment and engagement experiences.

American Express

Director, Consumer Lending

Led team focused on developing and executing innovative, customer-focused marketing strategies across product lines to drive engagement including driving paperless adoption, autopay enrollment, and overseeing product migrations.

Director, Marketing Strategy

Managed US Business Centurion portfolio. Responsible for creating a compelling value proposition, delivering a strong customer experience, driving portfolio economics, and ensuring unique and consistent branding.  Oversaw acquisition, customer engagement, and event marketing. Launched new high-touch servicing model.

Senior Manager, Business Centurion Product Management

Developed approach; led cross-functional alignment; and executed cross-channel loyalty marketing campaigns for key business initiatives.  Led development of customer experience and loyalty marketing strategy for Amex EveryDay℠ Card launch.

Senior Manager, Membership Marketing, Consumer Services

Led loyalty marketing for proprietary lending products across various channels including eNewsletters, email, mobile, and web.  Created marketing strategies, managed agency relationships, and executed multi-channel campaigns.

Marketing Manager, Card Marketing Strategy & Effectiveness, Consumer Card Services Group

Conducted segmentation and crafted strategy to engage Card Members with high attrition risk.

Marketing Manager MBA Summer Intern

Developed and implemented new growth strategies for clients across a range of industries including luxury retail, financial services, industrials, and health care.

Marakon

Consultant

Conducted market segmentations, profitability analyses, and competitive landscape maps to help clients address a variety of key business issues and identify new growth opportunities.

Elaine Kanak