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Ekta Jafri
Building the future. A step at a time.
Professional Background
Ekta Jafri is a highly skilled Usability Analyst, Design Thinking Coach, Product Designer, and Strategist with a remarkable 22 years of experience in the field. Out of this extensive experience, Ekta has spent an impressive 13 years focusing specifically on design and user experience (UX) for various digital entities, which includes web, mobile, and television interfaces, as well as the emerging realm of 3D reality. Ekta is known not only for her deep expertise in user experience but also for her engaging storytelling ability that helps transform client visions into functional, user-friendly, and monetizable products.
Throughout her career, Ekta has successfully designed two standout business platforms that facilitate services aggregation in both the healthcare and financial sectors. Her innovative approach has significantly contributed to enhancing user experience in these critical areas, aligning seamlessly with business goals to drive success. As a strategic thinker, Ekta has a knack for creating, diagnosing, and repairing user experiences through thorough research-led analysis, ensuring that the final product is both efficient and valuable.
What sets Ekta apart is her ability to translate complex processes into coherent digital workflows that increase efficiency and revenue. As a mentor and team builder, she has established and led UX teams, particularly for Centers of Excellence (COEs), sharing her expertise with aspiring UX professionals and helping them build their careers.
Education and Achievements
Ekta's educational background is firmly rooted in usability and design processes. She has a Certification in Usability Testing from Human Factors International, allowing her to deeply understand the principles of effective user interface design and usability strategies. For her primary studies, she completed her Bachelor's degree at Delhi University and completed her high school education at the International School of Bangkok.
In her role as a thought leader in design, Ekta has also shared her extensive knowledge as a Visiting Professor in Interaction Design at Anant National University. This position highlights her commitment to elevating the next generation of designers and user experience strategists. Her dedication to education demonstrates her belief in the importance of fostering talent within the design community.
Work History and Leadership Roles
Throughout her career, Ekta has held an array of prestigious positions with leading organizations in the industry. Most notably, she has served as the Head of Design at Compass, where she led design initiatives that have enhanced user interactions across various platforms. Furthermore, her role as Design Director and Creative Group Manager at IBM Interactive Experience equipped her with solid experience in managing teams and refining user-centered design strategies.
In her time as a Consultant—serving as a UX Evangelist at NDTV Worldwide, as well as with companies like Blyk and Indian Gifts Portal—Ekta has employed her talents to enhance user experiences significantly. Her earlier roles, including her position as a User Experience Manager at Monster India, have further solidified her reputation as a formidable force in the UX landscape.
Ekta's diverse career trajectory includes significant contributions across multiple sectors, especially in media and digital platforms. Her formative experiences as a content writer at E-bookers and as a Senior Content Officer at Times Internet Ltd. have lent her a unique perspective on how content strategy intersects with user experience, enriching her designs with storytelling that increases user engagement and drives conversion rates.
Specialties and Expertise
Ekta Jafri's impressive expertise encompasses a wide range of specialties essential for modern product design and user experience enhancement. Some of her key areas of focus include:
- Product Design: Designing effective and innovative products across various platforms that meet user needs and desires.
- Competition Benchmarking: Analyzing competitor offerings to identify gaps and opportunities for improvement in user experience.
- Product Road Mapping: Strategically outlining the development process of a product from conception through to launch, ensuring it aligns with business objectives.
- Product Strategy: Creating comprehensive strategies that incorporate user feedback and business goals.
- Information Architecture: Structuring and organizing content in a manner that improves usability and user understanding.
- Interaction Design: Optimizing the interactive elements of a product for a seamless user experience in both digital and physical environments.
- Social & Digital Engagement: Developing strategies to enhance user engagement through social media and digital content creation.
Ekta's multifaceted background in usability and UX design makes her not only an asset to any team but a valuable mentor and teacher. Her story is one of passion, expertise, and dedication to making user experiences more rewarding and impactful. As a thought leader in her field, Ekta Jafri continues to inspire those around her with her innovative designs and strategic thinking.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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