Ekaterina Panina

Ekaterina Panina is a Russian-Finnish professional with a diverse background in business, academia, and entrepreneurship. She currently serves as the CEO of Richt Ltd, a medical information company.23

Professional Experience

Panina has held several notable positions throughout her career:

• CEO at Richt Ltd, medical information company (since 2013)3
• Associated Professor at Russian State University (previously)3
• Associate Professor at University of Professional Politics (April 2011)3

Academic Background

Panina has a strong academic foundation:

• She completed her doctoral dissertation titled "Customer Experience Management in Business Markets: Strategic Roles of Target Experiences" at the University of Turku, Finland.1
• Her research interests include customer experience (CX) management, omnichannel retailing, B2B services, customer journey analysis, service and experience design, and the influence of experiences on socially beneficial behaviors.1

Entrepreneurship

In addition to her role at Richt Ltd, Panina is involved in entrepreneurial ventures:

• She is part of a startup called CYF Digital Oy, which she refers to as her "startup family".1

Personal

• Panina is of Russian-Finnish nationality.1
• She has dedicated her doctoral work to her parents, Alexandra Talte and Viktor Panin.1
• Panina has three sisters: a twin sister who is a professional artist, and two other sisters named Anna and Lena.1

Ekaterina Panina's diverse experience in business, academia, and entrepreneurship, combined with her focus on customer experience management and medical information, has shaped her career as a CEO and researcher in the field of marketing and business development.