Eitan Reshef

Eitan Reshef is the Chief Executive Officer of Blue Wheel, a prominent omni-channel digital commerce agency based in New York. He has been instrumental in guiding the company through significant growth and transformation since he joined in 2015.

Professional Background

• Current Position: Eitan has been serving as the CEO of Blue Wheel since July 2021, after previously holding the roles of President and Chief Commercial Officer within the same organization.12
• Career Progression:
  • President: September 2018 - July 2021
  • Chief Commercial Officer: September 2015 - September 2018
  • Manager of International Partnerships: 50onRed (September 2013 - August 2015)
  • Account Manager: 50onRed (April 2012 - September 2013)
  • Network Manager: Epic Advertising (May 2011 - April 2012)
  • Global Marketing Intern: Sony Music Entertainment (June-August 2010) and Zomba Label Group Radio Promotions (May-July 2008).123

Educational Background

Eitan Reshef holds a Bachelor of Arts degree in Psychology and Music from the University of Michigan, where he graduated cum laude with a GPA of 3.73. He also attended Tel Aviv University, focusing on Hebrew, Business, History, and Environmental Studies.1

Company Overview

Under Eitan's leadership, Blue Wheel has evolved into a comprehensive agency that supports brands through marketplace management and performance advertising. The company has managed over $1 billion in revenue for its clients and focuses on providing data-driven results across various platforms, including direct-to-consumer channels and major marketplaces like Amazon and Walmart.34

Eitan emphasizes the importance of integrity and strategic execution in digital commerce, aiming to help brands succeed throughout their customer journey—from acquisition to fulfillment.23

Personal Insights

Eitan's approach to leadership involves recognizing when to delegate responsibilities and fostering a culture of integrity within his team. He believes that building strong relationships with clients through transparent communication is crucial for long-term success.2

Overall, Eitan Reshef's extensive experience in digital marketing and commitment to excellence have positioned him as a key player in the evolving landscape of e-commerce.