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Einat Lev
Product Localization Team Lead at Wix.com
Professional Background
Einat Lev is a seasoned professional with extensive experience in economic diplomacy, trade relations, and economic research. She currently serves as the Product Localization Team Lead at Wix.com, where she plays a pivotal role in adapting the platform for various international markets, ensuring that users worldwide can fully leverage the power of Wix’s website creation tools. With her developed skill set and keen understanding of global economic trends, Einat seamlessly connects diverse markets and cultural contexts, bringing her expertise in East Asian economies to the forefront of her work at Wix.
Before joining Wix.com, Einat had a distinguished career in international trade and economic relations, highlighted by her position as the Economic Consul and Head of Economic and Trade Mission to East China at the Consulate General of Israel in Shanghai, China. In this role, she skillfully navigated cross-border trade issues and fostered business connections between Israel and the rapidly growing East Asian market, significantly enhancing trade opportunities for Israeli businesses.
Einat’s prior experience also includes her instrumental role as Chief of Staff and Chief Advisor to the Trade Commissioner at the Foreign Trade Administration in Israel. Here, she provided strategic guidance and support in developing policies that would bolster Israel’s economic presence in global markets. Furthermore, she served as the Head of China Affairs within the Foreign Trade Administration at the Ministry of Industry, Trade and Labor, where she focused on advancing Israel's economic interests in one of the most influential economies in the world.
Additionally, Einat's earlier endeavors in academia and media contributed to her well-rounded profile. She worked as a Teaching Assistant in the East Asia Studies Department at Hebrew University, sharing her passion for economics and Asian studies with students, and fostering the next generation of economic thought leaders. Her analytical prowess was also evident in her time as a Market Research Analyst, where she contributed valuable insights into financial markets, as well as her role as Head Analyst and Researcher for the 'London & Kirshenbaum' show at Channel 10 news, where she utilized her analytical expertise to contribute to in-depth economic news coverage. Her early career included producing segments for the Galey Zahal News Department, where she honed her communication skills and developed a nuanced understanding of public affairs reporting.
Education and Achievements
Einat Lev's educational background solidified her foundation in economics and East Asian studies, beginning with her Bachelor's degree in Economics, combined with East Asia Studies - Chinese Studies at The Hebrew University of Jerusalem. This academic experience provided her with an intricate understanding of economic principles and the cultural dynamics of East Asia, particularly relevant to her later professional pursuits.
Building on her undergraduate education, Einat pursued an Honors MBA at Ben-Gurion University of the Negev. The rigorous training and exposure to business management principles equipped her with advanced skills that she has applied throughout her impressive career. Her academic achievements reflect her dedication to continuous learning and her commitment to excellence in her field.
Achievements
Throughout her multifaceted career, Einat has achieved numerous milestones that highlight her expertise in economic diplomacy and international trade. She has successfully spearheaded initiatives that significantly increased bilateral trade between Israel and East China, demonstrating her capacity to influence and facilitate cross-cultural negotiations. Her strategic insight has been vital for Israeli companies seeking to penetrate complex Asian markets, and she has been instrumental in fostering collaborations between Israeli and Chinese enterprises. Moreover, her work in product localization at Wix.com underscores her continued dedication to bridging the gap between diverse market needs and innovative technology solutions.
Einat Lev is recognized not only for her professional contributions but also for her thought leadership in economics related to East Asia, making her a respected figure in the field of economic and trade strategies.