Eileen Puse

Eileen Puse is a seasoned marketing leader with over 15 years of experience specializing in B2B Marketing for hyper-growth companies, particularly in the SaaS industry. She excels in fast-paced settings and enjoys creating and implementing impactful marketing initiatives that drive business expansion.

Eileen's expertise spans various areas, such as fostering inclusive cultures to empower marketing teams, managing events and webinars, executing integrated marketing strategies, handling partner and channel marketing, engaging with C-level executives, formulating product go-to-market strategies across the Asia Pacific & Japan region, implementing Enterprise Account Based Marketing (ABM), leading revenue marketing efforts, and developing cross-sell and upsell programs.

Furthermore, Eileen is well-versed in marketing operations and automation utilizing platforms like Marketo, Salesforce, and Microsoft Dynamics. She is proficient in both internal and external communications, brand research, and PR activities, showcasing a broad skill set that contributes to her success in the field.

Eileen's martech skills range from medium to advanced proficiency in tools like Qualtrics, Salesforce, Marketo, CVENT, Microsoft CRM Dynamics, Google Analytics, Wordpress, Indesign, Photoshop, Illustrator, Dreamweaver, and HTML.

Eileen Puse completed her BA in Communications at the University of Technology Sydney. Throughout her career, she held several key positions in reputable organizations, including Director of Demand Generation, Head of ABM, Events, Field and Partner Marketing, Head of Marketing, Head of Campaigns & Integrated Marketing, and Field Marketing Manager in the Asia Pacific & Japan region at Qualtrics. She also served in leadership roles at Brennan IT and gained experience in IT operations and event management at Esprit and NOJON Entertainment, respectively.