Eileen Levinson is the Founder and Executive Director of Recustom, a platform that reimagines Jewish rituals for contemporary audiences.12 She is based in London and has a background in design and art.3

Professional Background

Levinson's work focuses on creating innovative formats for engaging with Jewish traditions and rituals. Prior to founding Recustom, she was the Founder and Creative Director of Haggadot.com and Custom & Craft, a design studio and media lab that aimed to modernize Jewish practices.4

Recustom

Recustom, which evolved from Haggadot.com, is described by Levinson as "like a WordPress, or even Slack, for Jewish ritual making".1 The platform aims to provide customizable resources for various life events and rituals, including:

• Traditional Jewish holidays
• Modern milestones (e.g., IVF for same-sex couples, gender transitions)
• Aging-related rituals

The initiative is set to launch in late 2024, with the goal of reaching 2 million annual users by 2025.1

Approach and Vision

Levinson's approach with Recustom is inclusive and adaptive. She aims to make Judaism more accessible and relevant to diverse groups, including:

• Jews of color
• Younger Jews
• LGBTQ+ communities
• Various denominations (Reform, Conservative, Reconstructionist, Renewal)1

Her vision is to reimagine and rethink Jewish traditions while still respecting their core essence. As Levinson states, "Our intention is definitely not to throw out anything in Judaism but it definitely is about making it fit for you".1

Education and Recognition

Levinson received her education from the California Institute of the Arts.2 Her innovative work in modernizing Jewish rituals has garnered attention and support from major Jewish philanthropic organizations.1