Efren Macasaet

Efren Macasaet is a seasoned professional with a formidable entrepreneurial mindset, boasting over 7 years of experience in Product Development and Management. His proficiency extends to working with global, cross-functional, and cross-brands teams, having collaborated with prominent names like Expedia, Hotels.com, Orbitz, Cheaptickets, Wotif, Ebookers, Travelocity, and HomeAway. With expertise in Growth, Conversion optimization, and Product Analytics utilizing big data, Efren has a strong foothold in Digital Marketing, excelling in monitoring marketing performance across various channels like Organic, Paid, Email, Social, Affiliates, and Partners, ensuring optimal spend allocation for the right traffic and channel. His prowess lies in enhancing Customer Experience through data analysis and AB testing of new features, besides demonstrating proficiency in building efficient product teams and instituting tools and processes that evolve and enhance alongside the team in a fast-paced Agile environment. Currently based in Toronto, Canada, Efren holds permanent residency in Hong Kong SAR.