Effie Panagopoulos

Effie Panagopoulos is the CEO and Founder of KLEOS Mastiha Spirit, a pioneering brand that specializes in producing the world's first super premium mastiha spirit. She launched KLEOS in March 2018, making history as the first Greek woman to self-start a spirit brand. The product is derived from mastiha, an ancient superfood known for its unique flavor and versatility, often described as "bartender's olive oil" due to its potential in cocktails.12

Career Background

Before founding KLEOS, Panagopoulos held several significant positions in the spirits industry:

• US Marketing Manager at Illva Saronno Holding SpA for Disaronno amaretto (2011-2013).
• National Brand Ambassador for Metaxa Greek Liqueur at Remy Cointreau (2006-2009).
• Premium Brand Specialist for Bacardi (2004-2006), where she launched Bacardi's first super-premium tequila.

Her extensive experience includes strategic marketing, brand management, and event execution across various major markets in the United States.1

Education

Panagopoulos holds a Bachelor’s degree from Boston College, where she majored in French with minors in Spanish and Italian. She also graduated from Boston Latin School with a focus on classics.1

Personal Insights

Beyond her professional achievements, Effie is known for her mentorship roles, having supported a teenager in Miami through tutoring and career counseling over three years.1