Rebecca Callahan is a marketing expert with over 20 years of experience in account management, product strategy, and operations. She has a BA in Psychology and English from the University of Colorado Boulder and an MBA in Marketing from the University of Michigan Stephen M. Ross School of Business. Callahan has held various positions in notable organizations, including Phocuswright, where she served as VP of Client Services and Director of Products and Services. Prior to this, she was the Marketing Director at Ponderosa Advisors LLC and Water Sage. She also worked at Northstar Travel Group as the Senior Director of Client Services - Marketing Solutions. Callahan has a versatile skill set, including Salesforce, Marketo, direct marketing, search engine optimization, email marketing, and Google Analytics. Additionally, she has experience in qualitative and quantitative market research and developing, managing, and selling SaaS products and solutions.