Sekoul Krastev is a Co-Founder and Managing Director at The Decision Lab, a socially-conscious applied research firm. With a background in behavioral science and strategic consulting, Krastev has an impressive resume that includes working for organizations such as The World Bank, Google, and The Boston Consulting Group. Krastev earned his MSc from McGill University and his B.A.Sc from The University of Hong Kong and McGill University. As a Managing Director, Krastev uses his pragmatic and idealistic approach to create an impact for his clients and readers by applying scientific thinking and behavioral science.