Imperial College London

Instituto Superior Técnico

Chalmers University of Technology

Universidade Estadual Paulista Júlio de Mesquita Filho

Director of product at Miinto  -  X-Farfetch

Copenhagen, Capital Region, Denmark

By connecting brands and boutiques to their ideal customers Miinto is one of the fastest growing fashion marketplaces in the world.
I joined to manage all consumer products, but currently head both operations (supply chain/merchandise/order lifecycle) and consumer side (web platform and Transactional communications).
Lead a team of 7 product professionals including user research and product design reporting to the CEO and part of the management team.

Miinto Group

Director of Product

Setting the foundations for a 7 person product team (structure, hiring, onboarding, reviews process, career planning)
Defining planning and applying agile methods for delivering impactful measurable initiatives. Management of Clevel trade off sessions and presentations.
Responsible for connection between tech and marketing (performance marketing adtech / affiliate tool)
2020 - Hands on interim product manager for iOS and Android listener app, until senior hire was made.
2021 - Hands on interim product manager for Studio and Backoffice tools.

Podimo

VP of Product

Responsible for new customer conversion and acquisition, major partner integration and experience in all channels (desktop/mweb/mobile). Connecting marketing to product and engineering trying to improve customer experience to squeeze the max revenue out of each channel).
4 leads directly reporting w/ 8 total reports managing the scope of 11 engineering teams approximately 60 FTE.

FARFETCH

Head of Product - Aquisition & Engagement

Empowering the marketing team with great tech to reach goals. Finding problems, designing a long term product solution, solving them in a beautiful way. Liaising between product-design, marketing, engineering, architecture, security and performance for implementation. Hiring the next team of product rockstars in ecommerce!
Product catalogue: self servicing ads, CRM, Data tracking, tags and pixels, feeds management, affiliation dedupe and integration, direct api integration with major marketing partners

Head of Product - Marketing Products

<a href="http://Uniplaces.com">Uniplaces.com</a> is the worlds’ largest student accommodation platform.
From 0-1 built and managed a lean performance 6 person team managing all paid acquisition marketing channels (supply and demand), reporting to founders and CMO.
Helped growing the marketing team providing training and hiring going from 5 to 22 experienced marketers in 6 months. Looking back, I can't believe we moved this fast.
-  Developed together with head of operations  and CMO international expansion plan growing from 3 to 40 cities in 8 countries.
-  Achieved a 4.5x growth in B2B lead generation in less than one year.
-  Grew 200% bookings YoY (40% ppc/adwords acquisition) and showing growth YoY 10% in organic.
-  Provided training and developed event tracking, analytics & technical SEO
-  Implementation affiliation programme (impactradius) and nanigans PMD for social media.
-  Reporting on Business KPIs via SQL/Google Scripts/Google Analytics API/Salesforce
-  Email and Website A/B testing in VWO, Mailchimp/Mandrill/GetVero/Customer.io

Uniplaces

Head of Marketing

Delivered online marketing, growth strategy and complete implementation from prototype/MVP/v1 across all online channels working alongside product. Some failed others still kicking ass, learnt a lot.
<a href="http://SnapTrip.com">SnapTrip.com</a>, AppearHere.co.uk, Lexoo.co.uk, <a href="http://Driftrock.com">Driftrock.com</a>, <a href="http://Stylect.com">Stylect.com</a>, <a href="http://Parcelbright.com">Parcelbright.com</a>, <a href="http://Pocketshop.com">Pocketshop.com</a>, <a href="http://Unbound.com">Unbound.com</a>, <a href="http://Makersacademy.com">Makersacademy.com</a>
PPC (Google, Bing/Yahoo), analytics (GA, GTM, Mixpanel, Kissmetrics), Social (Twitter, Facebook, LinkedIn ads), Google Display, Content, PR, SEO (guidelines, content strategy).
Marketing roadmap development using the Forward Flow/SOSTAC/AARRR: KPIs, goal creation, implementation/management of marketing campaigns and analysis/reporting (cohort/customer segmentation, LTV, CPA, ROI).

Achieved Google Adwords/Analytics Individual Partner status by fulfilling GAP exams with over 94% average, enabling the company Google Adwords Certified Partner status.

Forward Partners, London, UK

Senior Marketing Manager

Got inspired by great cofounders that things could be built in an organised still disruptive fashion.
Created and managed Google Adwords campaigns for multiple markets – over 2m keywords built delivering high quality, ROI efficient traffic.
SEO – Managed unique content generation, consistently achieved aggressive link building targets (multiple PR 8 & higher links) and acted as general utility marketer for the business.
Managed the BR initial launch phase and developed PR, sales leads, backend data and online partnerships for 4 international launches.
Created automated processes for website data scraping, that enabled better use of human resources and up to date sales leads and sources. Worked on and led product improvements such as API, user testing and browser extensions.

Adzuna

Marketing Manager (contract)

To help the management team define the changes required, a future Blue Sky Vision has been developed outlining world class levels of future performance in safety, quality, cost, people and delivery. The aim of the project was to create a change platform and management readiness to drive the transformation process within the global framework.

Rolls-Royce

External Consultant (project)

First line engineering and tech Specialist at Imperial College, providing support for Imperial College campus and 5 university hospitals with critical SLAs. Jumping from answering phones about nerdy problems to going to management classes.

Technology, Information & Communication Specialist

3 years in software development liaising between engineering, marketing and sales teams culminating in several successful launches of Portugal’s Leading ISP TV widgets.
Gathered requirements, created milestones and ensured priorities while managing agile software projects with market-leading telecom providers. This led to the creation of a new business are in the company called interactive-technologies handling all augmented reality/social media/mobile developments.
Analysed and monitored software data to build development pipeline. Delivered it in creative presentations increasing communication, motivation and planning between collaborators.
Stacks: C and subsets of / .Net / PHP / Java
Clients: Portugal Telecom, ZON, EDP, ABREU, Vodafone, OTLIS

Link Consulting

Software Engineer

Helped developing the initial idea with the founder, but only joined the project later on once it was built.
Responsible for marketing the website by speaking to NGOs, social media and attending corporate social responsibility conferences.
New feature testing, forums moderator

Pedro Pereira