Anna Paula Muniz C. de Andrade is a skilled consumer and behavioral researcher with over 15 years of experience in communications and marketing. Anna Paula's educational background includes a Bachelor's degree in Social Communication with an emphasis in Public Relations from the University of São Paulo, a specialist degree in Market Research Applied to Communication from the same university, and a master's degree in Behavioral Economics from ESPM - Escola Superior de Propaganda e Marketing.

Anna Paula's core competencies include expertise in qualitative and quantitative research, social media, digital marketing, and UX design. Her passion is understanding complex consumer interactions with products and services, identifying and communicating consumer motivations, opinions, perceptions, pains, and needs to help with product development, and improving communication.

Throughout her career, Anna Paula has held positions as a UX Specialist at Banco PAN, a UX Researcher at Try Consultoria, and a Business Intelligence Consultant at Grupo In Press. As a former freelancer, Anna Paula worked in market research and social media. Anna Paula also held research and communication positions at E.LIFE, dp6, and IdeaFix Pesquisas Corporativas.