Charlie Baldwin is a seasoned analytics leader with 13 years of experience in building profitable insights solutions for multinational brands. He is the current Head of Performance Analytics at Weber Shandwick, where he utilizes various means of measuring market performance, such as surveys, user tracking, media monitoring, social listening, and modeling, to provide valuable advice to clients, productize analytics services, and assemble high-performing teams of business consultants and data scientists. Charlie is also an accomplished academic, having studied Master of Science (MS), Integrated Marketing Communications at Northwestern University, Bachelor of Arts, Psychology, Anthropology, and Psychology, Cultural Studies at University of Auckland, and Psychology at Francis W. Parker School.

Charlie started his professional career as a Research Analyst/Senior Research Analyst at Technomic Inc. before moving on to other roles, such as Consumer Insights Analyst at U.S. Cellular, Customer Insight Analyst, Senior Customer Insight Analyst, and Customer Insight Manager at Razorfish. Before joining Weber Shandwick, Charlie was also the Vice President of Analytics, Digital Performance Analytics Lead, and the Associate Director of Data Science & Analytics at Razorfish. Throughout his career, Charlie has demonstrated remarkable skills in scaling teams, nurturing talent, and providing insights that drive business growth.