Paul Maicd is a seasoned retail and technology leader with over twenty years of experience in solution delivery and operations across significant retail brands in the UK and Australia. With a focus on developing and implementing multi and omni-channel retail strategies, he has helped numerous retailers in the Australian marketplace. He is a qualified mediator with experience designing and implementing leadership development programs. Paul has an outstanding record of project delivery, effective influencing at team level and board level, and experience of industry best practices across various disciplines. He has created and operated an e-commerce channel and is a frequent speaker and blogger at e-commerce events and forums in Australia. Paul obtained his national diploma in Business and Finance with distinction from North East Surrey College of Technology and his BSc Honours Upper Second Class in Technology Management from Staffordshire University. Prior to his current role as an Executive Coach at The Real Tale, Paul has worked in various leadership roles, including Chief Information Officer at City Beach Australia and Head of IT at Camelot Group plc.