Digital analyst and marketing director Cathal Melinn brings over 16 years of experience working with top B2B and B2C brands in multiple verticals. His expertise includes MS Excel, analytics, statistics, and forecasting actionable outcome models for revenue-generating insights.

Melinn has an extensive local and international experience having worked with big names such as HSBC, Amazon, Apple, Dell, Vodafone, Red Bull, Compare the Market, Aer Lingus, and Expedia. He is very passionate about integrating digital transformative and sales enablement strategies in both B2B and B2C performance campaign activity.

He has held various positions such as Course Lecturer, Thesis Supervisor, and a Subject Matter Expert/Course Tutor across a number of digital disciplines. He has taught digital professionals in over 80 countries, from beginners to advanced levels. Melinn has also been a conference speaker on digital marketing, future trends, KPIs, metrics, and analysis.

Melinn studied at Dublin City University, Universität Wien, and Dublin Institute of Technology. He is the Director and Founder of Digital Basics and a former Course Lecturer/Subject Matter Expert & Tutor at the Digital Marketing Institute. He has worked in several roles; Aer Lingus, Digital Marketing/Media Manager, Head of Digital (Search & Online Media) at Connelly Partners, Digital Account Manager at bark, Senior Search Strategist at Yahoo!, Copywriter at JWT Vienna, Euro RSCG Vienna, ICAN Interactive Advertising, and Doherty Advertising, and Administrator at AIB Capital Markets.