Mandy Abel, a highly skilled qualitative researcher with over 15 years of experience, has worked for a range of commercial, social and government clients in both the UK and Australia. Her deep-seated passion for communications development and strategy has put her across various industries. She specializes in partnering with clients to tackle business issues and ensuring their clarity, actionable, strategic direction. Previously an Associate Director at GfK and Research Manager at Vivid Research, her love for getting to the heart of what matters has led her long professional journey.