Rion Swartz

Rion Swartz is a seasoned marketing professional with a background in offline and digital media. With years of experience in the industry, Rion has honed his skills in media planning, data analytics, and creative marketing strategies.

During his time at LegalZoom, Rion spearheaded Media Mix Modeling efforts to optimize marketing budgets across various channels, later expanding into MTA and TV attribution systems. His expertise in marketing channel behavior has also led to forecasting company revenue goals and establishing operating plans.

Apart from media and analytics, Rion has delved into the creative aspects of marketing, taking charge of writing radio copy, developing TV creatives, and overseeing digital and video content creation. He has also taken on a leadership role in ensuring consistent branding across all touchpoints.

Prior to LegalZoom, Rion spent a decade at Initiative LA handling media planning and National Television buying for renowned brands. His international media coordination experience and exposure to diverse cultures have enriched his professional journey.

Rion's educational background includes a BA in Marketing with an English minor from San Diego State University.

His roles at LegalZoom have seen him transition from Senior Director of Marketing & Brand Management to Vice President of Marketing, showcasing his growth and impact within the organization. Rion's dedication to innovation and continuous learning is evident in his proactive approach to pushing boundaries and expanding his expertise.