Juan Barrenat is a successful businessman and entrepreneur from Buenos Aires, Argentina. He began his career in e-commerce and creative direction, working as the Chief Commercial Officer and Creative Director for CTC Group. Barrenat then co-founded the audiovisual production company TerC3rojo with Ivan Lorenzo and Fernando Garay in 2005, working with architecture firms across Europe. In 2007, Barrenat founded Hábito 1, a marketing consulting firm specializing in Internet marketing. Today, the company focuses on intelligent business control, leveraging big data and online reputation management to take clients' businesses to new heights.

Barrenat studied Design of Audiovisual Media at the Universidad de Palermo in Buenos Aires. He is a renowned industry expert with extensive experience in ORM, marketing consulting, big data analysis, and intelligent business control. He is a former Director of ORM and Big Data at Ctrl365 and currently serves as the CEO of Hábito 1.