Georgetown University

Boğaziçi University

Director of Strategy at Long Dash (formerly Atlantic 57)

Washington, District Of Columbia, United States

Advise C-Suite executives across Fortune-500s, nonprofits, media brands, and associations on market-leading digital communications, brand evolution, product development, and audience engagement strategies. I do this by activating multidisciplinary specialist (across product, design, creative, research) and serve as the senior most strategy lead across relationships and complex enterprise wide projects with PwC, Salesforce, Lumina Foundation, AbbVie, McKinsey, Google, Advisory Board, University of British Columbia, Cedars-Sinai Hospital, The Truth Initiative, Marketplace, Institute of Humane Studies, and USC Radio Group.

Long Dash (formerly Atlantic 57) is a creative consultancy that approaches everything with a journalistic mindset. Originally founded by The Atlantic, we believe the investigative rigor, relatability, and clear through-lines of a journalistic approach are the key to unlocking business growth and building an enduring brand legacy. We anchor brands to their core narrative, then design and build the campaigns, products, and experiences that express it. We are always ready to challenge convention—and investigate our own assumptions—to help brands build lasting relationships that transcend any single product, service, or transaction.

Long Dash

Director of Strategy

Managed all aspects of the product category from curation, procurement, launch, and quality control. Additionally:

- Attended trade shows as buyer in New York, Atlanta, Chicago, New Orleans, and San Francisco to source gifting, home goods, and specialty food products
- Increased product margins by 40% on key SKUs by managing offshore manufacturing
-  Established initial terms for buying and facilitate biweekly purchase orders

Managed monthly go to market for new SKUs, coordinating stakeholders in operations, business intelligence, and marketing departments

Developed product training and quality control processes for perishable goods used by the Operations Team

UrbanStems makes it easy, affordable and fun to make someone’s day (or your own) with stunning bouquets & gifts. We’re in the business of inspiring delight in our team, our customers, and our community, and every decision we make stems from our ultimate goal: to make the world a happier place.

UrbanStems

Category Director, Plants and Gifts

Managed multi-category product development and supply chain for a high growth e-commerce tech company.

- Introduced a portfolio of plant and gifting products, increasing category revenue by 105%
- Improved product margins in a gifting category by 30%
- Increased speed and lowered cost of product redistribution across six fulfillment centers
- Identified and increased efficiency in ordering, leading to a 15% gain in margin

Category Manager

Identified the strategic needs of our clients (C-Suite executives in the consumer goods, technology, healthcare, and industrials space) and aligned FSG’s offering to inform their key business decisions - leading to the retainment of and consistent growth of a $1.3M portfolio with 25+ clients.

Frontier Strategy Group (FSG) is the leading information and advisory services firm for emerging market executives. Through a combination of data, platform access, and custom engagements, we power the key business activities of emerging market business leaders at the world’s leading multinational corporations with one goal in mind: to help our clients outperform in emerging markets.

FrontierView

Director, Client Services and Business Development, Global

Supported the management of 40 client relationships ($2.3 M in book size)

Created an account health guide to monitor platform engagement, client engagement, and external indicators (business performance, industry performance) to predict renewal rates, leading to greater 38% greater account retention within managed territory

Marketed for and recruited senior executives to attend FSG led conferences in Miami, London, and Singapore

Manager, Client Services, Global

Analyzed internal trends that led to implementation of effective key account & cross-sell strategies

Accurately forecasted global revenues across four independent regional offices for new sales and account renewals over six months

Streamlined operations by maintaining efficient Customer Relationship Management System, distribution channels for client deliverables, and contract execution for new sales and renewals

Commercial Operations Analyst

Worked with senior lobbyist for the Pakistan People’s Party

Supported the development and implementation of government communications strategies and enhancement of the Pakistan Embassy’s dialogue with U.S. leaders and government officials

Organized and executed fundraising and diplomatic events with senior U.S. and foreign government officials

Tugce Menguc