Edyie Bryant

Edyie Bryant is an integrated marketing professional with 28 years of experience in apparel brand management. She possesses a diverse skill set in strategic planning, advertising, public relations, promotions, in-store presentation, special events, and social media. Her expertise lies in developing and producing consumer, trade, and corporate communications, as well as executing comprehensive marketing programs. Edyie has a strong background in Marketing and Brand Management, providing strategic direction to outside agencies for 6 national brands over 27 years. She has also excelled in Sponsorships and Special Events, creating and executing initiatives to enhance consumer loyalty and expand brand relevance. Notably, Edyie directed all social media efforts for the Wrangler brand, managing platforms like Facebook, YouTube, Twitter, Pinterest, and Instagram.