Edwin Tam

Edwin Tam is a Senior Manager of Data Analytics at HYPEBEAST, where he focuses on leveraging data to enhance customer engagement and drive business decisions. He is based in Singapore and has a diverse background that spans digital strategy, data analytics, and project management.

Professional Background

• Current Role: As Senior Manager at HYPEBEAST, Edwin employs his expertise in data strategy to help the company understand customer behaviors and improve their marketing efforts.
• Previous Experience:
  • Data Director at TBWA\Group Singapore (July 2022 - November 2023): Focused on analytics and strategic data-driven decision-making.
  • Digital Strategy & Data Analytics Director at Construct Digital (September 2013 - January 2021): Developed digital marketing strategies and analytics tools.
  • Content Curator and Writer: Worked on various media projects, showcasing his storytelling abilities alongside technical skills.

Education

Edwin holds a Master's in Technology (Knowledge Engineering) from the National University of Singapore's Institute of Systems Science (NUS-ISS) which underpins his analytical skills in technology and data.

Skills and Interests

He is proficient in programming languages such as R, Python, and SQL, which he uses for data analysis and strategy development. Edwin is also recognized for his innovative approach to digital marketing, having developed systems like the Facebook Ad Predictor System.

Achievements

Edwin has been awarded multiple accolades including the Effies and the Singapore Media Award, highlighting his impact in the fields of digital strategy and marketing.

His multifaceted career reflects a blend of creativity and technical expertise, making him a valuable asset in the rapidly evolving landscape of digital analytics.