Edwin Choi

Edwin Choi is the Founder and CEO of Jetfuel Agency, a performance marketing firm specializing in digital marketing for direct-to-consumer e-commerce brands.12 He has been in digital marketing since 2009 and has a rich background in helping businesses grow.3

Professional Background

Key Professional Highlights::

• Founder of Jetfuel Agency, established in 20172
• Previously served as VP of Marketing at an e-commerce company, scaling it from 5 million to 30 million in four years3
• Specializes in paid search, paid social, email, and SMS marketing23

Education and Skills

• Graduated from UC Irvine with a Bachelor's in International Studies and Management1
• Multilingual: Native or bilingual proficiency in English and Cantonese, with limited working proficiency in Mandarin Chinese1

Agency Focus

Jetfuel Agency works with direct-to-consumer brands in the CPG space, helping them grow through strategic marketing approaches. They have worked with notable brands like Perfect Bar, Drunk Elephant, and Goop.2 The agency focuses on three main pillars:

• Paid social
• Paid search
• Retention marketing2

Edwin is known for his commitment to sustainable brand growth and building an agency that delivers high-quality results across evolving marketing landscapes.2