Edward Rocha

Edward Rocha is the founder and CEO of The Morning Goals, LLC, a coaching and consulting practice that focuses on helping entrepreneurs and creative professionals achieve their potential. He launched The Morning Goals in 2020, drawing on his extensive experience in finance, education, technology, and strategic consulting.23

In addition to his role at The Morning Goals, Rocha is the president of Rola Corporation and has a background as a motivational speaker and certified professional life coach.14 He is also known for hosting "The Morning Goals Podcast," where he engages in discussions aimed at personal and professional development.5

Rocha's entrepreneurial journey began earlier, as he started a language institute in Boston in 2008 and has since pivoted to online coaching, particularly during the pandemic.6 His diverse background and commitment to helping others are central to his professional identity.