Edward Lau

Edward Lau is an experienced people manager and marketing solutions professional with a successful track record in program and project execution.

He is a passionate advocate for teamwork, quality, effectiveness, and technology to drive client satisfaction and differentiation.

Edward's specialties include pre-sales support, contracting, pricing, solutions consulting (loyalty marketing & CRM solutions, MDM (CDI), BI & analysis), project management, team leadership & management, APAC regional solutions, Tableau software solutions, and business process engineering.

His educational background includes studying at Anglo-Chinese Junior College and Anglo-Chinese School, and completing a Masters of Commerce in Information Systems as well as a Bachelor of Commerce in Accounting & Finance at UNSW.

Edward Lau has held various key positions in reputable organizations such as LiveRamp and Acxiom, serving as Head of Technical Services, APAC at LiveRamp, Director of Customer Success, APAC at LiveRamp, Director of Client Services, APAC at Acxiom, and many other leadership roles focusing on customer intelligence, data analytics, and product management.

With a strong foundation in marketing solutions and an extensive managerial background, Edward Lau brings a wealth of expertise to drive business growth and client success through innovative strategies and effective team leadership.