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Edvard Brøther
Daglig leder Søderberg & Partners Wealth Management avd. Bergen
Professional Background
Edvard Brøther is a highly experienced professional in the field of financial advisory, possessing an extensive background that spans over 14 years. His career trajectory showcases a robust combination of analytical skills and expertise in capital management, making him a reliable partner for clients seeking quality financial guidance. Having held various pivotal roles ranging from Analyst to Capital Management Advisor, Edvard has cultivated a reputation for delivering exceptional results through close dialogue and a commitment to understanding his clients' needs.
During his professional journey, Edvard has taken on numerous roles that have shaped his career and refined his abilities. He began as an Analyst in Business Banking at Danske Bank, where he honed his analytical skills, focusing on client interactions and providing tailored financial solutions. This foundational experience laid the groundwork for his subsequent role as a Senior Analyst at Shape Consulting AS, where he further enhanced his analytical capabilities and strategic thinking.
Following his success in analysis, Edvard transitioned into capital management, spending a decade at Formuesforvaltning AS as a Formuesforvalter (Capital Manager). In this capacity, he developed innovative strategies for wealth management and investment guidance, significantly impacting his clients’ financial outcomes. Edvard's portfolio of experience also includes serving as an Investment Advisor at Gjensidige Investeringsrådgivning AS, where he provided insights and guidance on investment opportunities, demonstrating his adaptability across various sectors of financial consultancy.
In addition to his prominent roles within renowned financial organizations, Edvard has also contributed to the broader community. His previous position as Chairman at Alvehuset Eiendom AS showcased his leadership skills and demonstrated his commitment to fostering growth within the real estate sector. Furthermore, he spent time at Bergen Tidende, which enriched his experience in communications and public relations.
Edvard has always believed that open communication and deep industry knowledge are essential elements in establishing successful client relationships. His approach is characterized by a blend of high competence and sincere engagement, ensuring that every client receives exceptional service tailored to their unique needs.
Education and Achievements
Edvard Brøther’s academic credentials are as impressive as his professional accomplishments. He has pursued extensive studies in finance and management at some of Norway's most prestigious institutions. His academic journey began at BI Norwegian Business School, where he earned both his Bachelor’s degree in Business and Administration and later, a Master’s in Management, focusing on Economics, Finance, and International Management. This solid educational background equipped him with a comprehensive understanding of the financial landscape, enabling him to make informed decisions that greatly benefit his clients.
To further diversify his skill set, Edvard also pursued additional studies at Norges Handelshøyskole (NHH) in Financing and Accounting, showcasing his commitment to lifelong learning and professional development. His studies in AFR (Authorized Financial Advisor) reflect his dedication to providing clients with evidence-based financial advice, built on a strong educational foundation and practical expertise.
Edvard’s educational endeavors not only underscore his commitment to personal and professional growth but also reflect his desire to stay at the cutting edge of the financial advisory landscape, which is constantly evolving due to new regulations, technologies, and market dynamics.
Achievements
Throughout his distinguished career, Edvard has achieved numerous accolades, including a strong record of client satisfaction. His ability to forge lasting relationships with clients is a testament to his dedication to quality service and attentiveness to their financial needs. Many of his clients have expressed their appreciation for his deep insights and customized solutions, affirming that Edvard goes above and beyond to ensure their financial success.
In addition to his professional accomplishments, Edvard has played an active role in community development as a youth worker at Bergen Internasjonale Kultursenter, demonstrating his commitment to nurturing and empowering the next generation.
The wealth of experience, education, and achievements that Edvard Brøther brings to the financial advisory industry positions him as a highly sought-after expert. He is always eager to connect with new clients and provide the exceptional service that has become synonymous with his name.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.