Eduardo Tracanella

CMO at Itaú Unibanco, specializing in marketing and creative strategy

Eduardo Tracanella is an accomplished professional and the Marketing Director at Itaú Unibanco. With a wealth of experience and expertise in brand strategy, institutional marketing, wholesale, and global marketing, he plays a crucial role in shaping the bank's marketing initiatives.

Tracanella leads various areas including advertising, sponsorships, events, social media, and institutional content projects within the bank. His exceptional contributions have been recognized through numerous prestigious awards over the years, showcasing his profound impact on the marketing and communication industry.

In 2014, Eduardo was honored with the Caboré award as the 'Marketing Professional of the Year' and was also named the 'Best Communication Professional' by the Brazilian Association of Advertising in the same year. His commitment to excellence was further acknowledged in 2015 when he received the 'Professional Contribution Award' for his outstanding leadership in the advertising market in Brazil.

Eduardo's innovative approach to marketing earned him the title of the 'Most Innovative Marketing Professional in Latin America' by Ad Latina in 2016. His stellar reputation in the business realm was solidified in 2017 when he was recognized as one of the top 100 business leaders with the best reputation in Brazil by the Spanish consultancy firm Merco and Exame magazine.

He continued to shine in the industry and was lauded as the 'Most Admired Marketing Professional' by the Brazilian market in the biennial study conducted by the Spanish consultancy Scopen in both 2016 and 2018. Eduardo's commitment to excellence was reaffirmed in 2020 when he was listed among the 'Top 10 CMOs in Brazil' by Forbes.

In addition to his role at Itaú Unibanco, Tracanella also leads the marketing efforts of the Todos Pela Saúde movement, aimed at addressing the impacts of Covid-19. His versatile expertise and visionary leadership have positioned him as a prominent figure in the marketing and communication landscape, driving innovation and excellence in the industry.