Eduardo Maia

Eduardo Maia is an accomplished and results-driven analytics professional with extensive experience in data science, media performance measurement, and campaign targeting optimization. He is driven by his mission to bring data science and analytics to the forefront of decision-making and uses his diverse set of tools and technologies, including R, Python, SQL, AWS, and Tableau, to develop innovative solutions for his clients. Eduardo's expertise includes end-to-end data science consulting projects management, time-series forecasting, econometric modeling, digital attribution models, behavioral and transactional data analysis, and leading and mentoring a team of data analysts. He holds a master's degree in Financial Econometrics from the University of New South Wales and a Bachelor's degree in Business Administration with a focus on Marketing from the Universidade de Brasília. Eduardo's impressive career includes directorial positions at Analytic Partners and IPG Mediabrands, as well as analytics and reporting managerial positions at Optus, News Corp Australia, and Insurance Australia Group. He is a former senior data mining analyst and former marketing data analyst at Optus, as well as former commercial analyst and marketing analyst at Brasil Telecom and Claro, respectively.