Eduardo Luz

Eduardo Luz is the CEO and President of P.F. Chang's, a position he has held since October 2023. He is based in Scottsdale, Arizona, and has a rich background in various industries including consumer packaged goods, retail, and restaurants across multiple global markets such as North America, Latin America, and Europe.

Professional Background

Luz has extensive experience in leadership roles within large public and private companies. His previous positions include:

• CEO and division president managing multi-billion dollar profit and loss statements.
• Chief Brand and Concept Officer, overseeing demand creation and brand building.
• Management Consultant at Accenture.

He has worked with notable companies such as Kraft Heinz, Unilever, and Panera Bread, along with experience in digital startups.

Education

Luz holds an MBA from The Wharton School, with concentrations in marketing, operations, and decision science.

Personal Background

Originally from Brazil, Luz comes from a working-class family and was the first in his family to attend college. He is multilingual, fluent in English, Spanish, and Portuguese. In addition to his professional pursuits, he is actively involved in community service through organizations like Kids Above All and The Trevor Project. He also enjoys sports, having been a competitive water polo player and now an avid tennis player.

Leadership Philosophy

Luz is recognized for his high-energy leadership style that emphasizes finding profitable solutions while respecting the environment. He believes in the importance of continuous learning and the development of diverse talent within organizations.1