Eduardo Coello

Eduardo Coello is the Group Country Manager for Visa Inc., overseeing operations in the Latin America and Caribbean (LAC) region. He has been with Visa for over 16 years, having held various leadership roles throughout his tenure. Coello was appointed to his current position in September 2015, where he is responsible for business development and managing relationships with financial institutions, merchants, and partners across 44 countries in the region.13

Background and Education

Coello was born in Mexico City and holds a degree in Mechanical Engineering from the Monterrey Technological Institute (ITESM), which he completed in 1987. He later earned an MBA from the Instituto Panamericano de Alta Dirección de Empresa (IPADE) in 1997.12

Career at Visa

Before becoming Group Country Manager, Coello served as the Country Manager for Visa Mexico from February 2008 to May 2013. In this role, he managed operations and partnerships with financial institutions in Mexico, contributing significantly to client management and new business acquisition.3 His extensive experience has positioned him as a key leader in driving Visa's growth and innovation strategies within the LAC region.

Vision and Impact

Coello emphasizes the importance of deepening client partnerships and advancing financial inclusion initiatives. He is recognized for his strong client relationships and industry expertise, which are crucial for Visa's expansion and leadership in the competitive payments landscape of Latin America.13