Eduardo Caccia

Eduardo Caccia (born 1962 in Mexico City) is the founder and "Any Possibility Officer" of Mindcode, a neuromarketing company focused on innovation and brand positioning.14 He challenges the status quo through his unique approach to business and consumer research.12

Caccia is a strategic brand consultant, writer, and speaker with expertise in consumer behavior, marketing, and innovation.13 He co-developed the brandgenetic methodology and believes in integrating social sciences with business to better understand consumer behavior.1

Key aspects of Eduardo Caccia's career:

1. Education: Holds a degree in Business Administration1
2. Academic experience: Former professor at Universidad Panamericana and member of the University of San Diego's Corporate and Professional Education Office1
3. Writing: Authored articles on branding and cultural codes for publications like Expansión, Reforma, and La Jornada1
4. Speaking: Delivered hundreds of conferences and presentations on various topics in multiple countries1
5. Consulting: Worked with over 100 brands, including many Fortune 500 companies such as PepsiCo, Danone, Nestlé, and Microsoft13

Caccia is also involved in various advisory roles, including:

• Member of the Citizen Advisory Council for Quality of Life in Mexico City
• Board member of Tecnolite and the International Children's Cancer Foundation
• Advisor to the PAS Foundation (Prevention of Sexual Abuse of Minors)
• Member of GRECU (Reflection Group on Economy and Culture) at the Metropolitan Autonomous University1

His LinkedIn profile can be found at: linkedin.com/in/eduardo-caccia-753450134